1. Week 5 Marketing Blog

One person who I have noticed doing a good job marketing through social media is Steph Curry's marketing for the Golden State Warriors. He consistently mentions the Warriors and uses hashtags to further the conversation about #DubNation. One example of this can be seen in the image below. Steph uses his personal connection and shows his own excitement to get other people excited.

I think one of the most important things to note about this tweet is that he makes a call to action by encouraging people to tune into the game tonight. We can see that it is working because it has 6K retweets (causing an unknown number of impressions) and over 14,000 likes. This brings the Warriors to the attention of people who might not have otherwise known about the game. 

This tweet is not the only one where Steph Curry has done a good job marketing the Warriors. His Twitter is full of references to the Warriors, along with exciting posts promoting the team and #DubNation in general.

The technique that I noticed Steph Curry using the most was that of Gary Vee.  Both Gary Vee and Steph Curry believe in active engagement. The majority of Steph's tweets are directly engaging his audience and encouraging them to be a true fan. Gary Vee and Steph are also both very relatable. Steph is always posting pictures with his family and assorted friends, and it makes him a very likable guy. By being likable himself, it ultimately makes the Warriors more likable as a whole entity. While I see definite similarities between the two, I think that Steph could do a better job at tweeting back directly to his followers and engaging with them on a more personal level. This would be more in line with Gary Vee and would work to encourage fans on a more intimate level.